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Under Armour

Wisconsin announces new 10-year partnership with Under Armour

Wisconsin announces new 10-year partnership with Under Armour

Wisconsin will be the next Big Ten school to make a major apparel move. The University of Wisconsin-Madison announced a long-term partnership with Under Armour during a press conference on Friday afternoon. Wisconsin Athletic Director Barry Alvarez and Under Armour CEO Kevin Plank announced a new 10-year partnership, which is set to begin July 1, […]

BTN LiveBIG: Northwestern helps Wounded Warriors

BTN LiveBIG: Northwestern helps Wounded Warriors

On Nov. 16, 2013, Northwestern lost a thriller at home versus Michigan in triple-overtime, 27-19. On gameday, Northwestern partnered with Under Armour, its apparel provider, and the Wounded Warrior Project, to produce special patriotic jerseys for the game. Although the game result came and went, the influence of the jerseys is ongoing. From the Monday […]
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