LiveBIG: Purdue
BTN LiveBIG: Nick Hardwick helping military families
BTN LiveBIG: Nick Hardwick helping military families
At the start of the 2013 NFL season, Dollar Shave Club announced a season-long initiative to promote its new male hygiene product, ?One Wipe Charlies,? that broke from the football-advertising norm of featuring popular quarterbacks, running backs and wide receivers in ads. Instead, Dollar Shave Club chose four centers as its spokesmen for its #cleansnap […]
BTN LiveBIG: Matt Light leading by example
BTN LiveBIG: Matt Light leading by example
Matt Light had a pretty good year in 2001. He was drafted out of Purdue by the New England Patriots in the second round of the NFL Draft (48th overall) and went to work on a team that was supposedly rebuilding. That year, the Patriots shocked the world and won the Super Bowl. For Light, […]
BTN LiveBig: On Purdue's innovations, volunteer efforts
BTN LiveBig: On Purdue's innovations, volunteer efforts
BTN?s new series "BTN LiveBIG" continues Monday with stories highlighting how the Boilermaker community is making an impact in West Lafayette and around the world by developing electric vehicles to conserve resources, building basic utility vehicles for use in developing countries, and by partnering with organizations that help give at-risk teens a better life. The […]
