Brent Yarina, Senior Editor, August 8, 2013

That was quick. Two days after Jay Bilas took to Twitter to call out the NCAA as hypocritical, NCAA president Mark Emmert announced Thursday afternoon that the NCAA will stop selling the individual jerseys of players on its website.

[ NCAA fan shop to no longer offer school merchandise ]

What Bilas noticed Tuesday was that consumers could enter a current student-athletes name in the search field on, and all of his memorabilia would show up. Problem is, even though player names were not included on the back of the jerseys, the NCAA was profiting off its student-athletes, who are prohibited by NCAA rules from making money off themselves.

?I certainly understand how people can see that as hypocritical," Emmert said.

Here are a couple examples of Bilas' tweets:

Well, clearly, Bilas got the NCAA's attention. In fact, Emmert referred to the NCAA selling merchandise linked to players as a ?mistake.? For what it's worth, he also said the NCAA didn't make money from the website that is branded with the NCAA logo.

This is a smart decision on the NCAA's part, however schools are still allowed to sell the jerseys of current athletes.

About Brent Yarina senior editor Brent Yarina covers football and men's basketball for He writes the popular uniform feature "Clothes Call," which also focuses on the latest cosmetic changes across Big Ten arenas and stadiums. Read all of his work here. You can subscribe to Yarina's RSS feed and follow him on Twitter @BTNBrentYarina.