Brent Yarina, Senior Editor, February 20, 2013

It's Social Media Night for Wednesday's No. 17 Wisconsin-Northwestern game at Welsh-Ryan Arena. In honor of the night, the game ball will include Northwestern's hash tag of choice, #B1GCATS, the scoreboard will read "#B1GCATS" and "#BADGERS," and each Wildcat will have his personal Twitter account on the back of his shooting shirt.

[ Northwestern to host Social Media Night Wednesday ]

Also, in the spirit of social media, Northwestern invited proud alum and ESPN Sports Business Reporter Darren Rovell to the festivities. Rovell, according to the school, will take part in the pregame "Standing Out in the Digital Crowd" discussion.

There are several other in-game social media promotions, all of which you can read about here.

The Wisconsin-Northwestern game tips at 9 p.m. ET on BTN/BTN2Go. Before the game, at 8:30 p.m. ET, our "Court Pass" goes live on BTN2Go to capture all the pregame action from Welsh-Ryan Arena.

Here's a picture, courtesy of @NUMensBball, of the scoreboard:

The scoreboards are ready for Social Media night. #B1GCats #Badgers

About Brent Yarina web editor Brent Yarina covers football and men's basketball for He writes the popular uniform feature "Clothes Call," which also focuses on the latest cosmetic changes across Big Ten arenas and stadiums. Read all of his work here. You can subscribe to Yarina's RSS feed and follow him on Twitter @BTNBrentYarina.