BTN Communications, August 29, 2024

The Big Ten Conference and Big Ten Network (BTN) today announced a multiyear partnership with Hilton, a leading global hospitality company, as the Official Hotel Partner of the Big Ten Conference.

Hilton will be the presenting sponsor of all Saturday primetime Big Ten football games on BTN. The Big Ten Conference will have access to discounted room rates at Hilton properties throughout the year for employees, student-athletes, and team personnel for more than 4,000 Big Ten events across the network and conference. The partnership will offer premium tickets, on-field experiences and other unique Big Ten experiences exclusively to Hilton Honors members through the Hilton Honors Experiences platform, while also partnering with the Big Ten Conference on an annual community and impact initiative.

"Building on our storied history of delivering Hilton's signature hospitality to top athletes and fans alike, this partnership reinforces our commitment to providing exceptional stays in the world of sports," said Mark Weinstein, chief marketing officer, Hilton. "We understand the importance of a reliable and comfortable stay during a busy sports season, and our brands like Hampton by Hilton, Hilton Garden Inn and Graduate by Hilton, among others, keep our guests game-ready - whether on the field or in the stands. We look forward to welcoming The Big Ten Conference and Big Ten Network to our properties, offering one-of-a-kind experiences to our Hilton Honors members and creating memorable stay experiences this season and beyond."

Hilton, with an award-winning portfolio of 24 distinguished brands comprising nearly 7,800 properties and more than 1.2 million rooms, will also have a significant media presence on the Big Ten Network, in-arena signage at Big Ten Championship events, and digital assets on streaming and social platforms across the conference and network.

"We are thrilled to work with Hilton as they become the official hotel partner of the Big Ten Conference," said Kerry Kenny, Big Ten Conference Chief Operating Officer. "Their portfolio of hotels across the country are perfectly suited to support the travel needs of our student-athletes, coaches and fans in this first year of our expanded footprint."

"With an 18-team league and primetime football scheduled for BTN's first three weeks, including Oregon's season opener, Hilton joins us at an exciting time as we partner in delivering  memorable moments for Big Ten fans from coast-to-coast," said BTN President François McGillicuddy.