BTN Communications, March 8, 2024

Samsung is partnering with the Big Ten Conference and Big Ten Network (BTN) to announce Samsung Galaxy S24 Ultra as the official smartphone camera of the Big Ten Conference. The device will play a unique role at the TIAA Big Ten Men's and Women's Basketball Tournaments.

With its industry-leading camera, Galaxy S24 Ultra will take video and still images for the Big Ten Network, capturing action to be incorporated into the game broadcasts. With crystal clear imagery, S24 Ultra's optical zoom lens will provide precision and clarity from tip to the final buzzer.

"At Samsung, we're all about fueling people's passions," said Olga Suvorova, Vice President, Mobile eXperience Marketing at Samsung Electronics America. "Having the S24 Ultra named the official smartphone camera of the Big Ten Conference gives us a chance to take the fan experience to the next level by showing what's possible with this incredible technology. We're highlighting the moments that go down in college basketball history and capturing fans' reactions with our most advanced camera ever, powered by Galaxy AI."

The innovative partnership, believed to be the first of its kind, will take the Galaxy S24 Ultra to where it's never gone before. In addition to supporting the live broadcast, vlogs and other content will be shared across the Big Ten Network's digital and social channels. Whether capturing professional quality content or sharing a clip on social media, Galaxy S24 Ultra is designed to enhance creative freedom. Fans can even take part in the experience. At the Target Center, try out some of the newest Galaxy AI features on the S24 Ultra, including its ProVisual Engine and 100x enhanced digital zoom.

"In utilizing Samsung's advanced technology, we are excited to enhance our game broadcasts with action shots from the Samsung Galaxy S24 and add an element of creativity to the TIAA Big Ten Men's and Women's Basketball Tournaments," said BTN President François McGillicuddy.

The announcement builds on Samsung's previous partnership focused on the Galaxy Tab S9 Ultra at the 2023 Big Ten Football Championship game.

Global sport and entertainment agency CSM assisted Samsung in developing and negotiating the partnership with the Big Ten Conference and Network.