BTN Communications, February 14, 2024

The Big Ten Conference and Big Ten Network (BTN) today announced the multi-year renewal of Teachers Insurance and Annuity Association (TIAA) as the Official Retirement Planning Service Partner of the Big Ten Conference. As part of the renewal, TIAA will become the entitlement sponsor for the Big Ten Men's and Women's Basketball Tournaments and continue as the presenting sponsor for Big Ten Basketball Media Days. TIAA will also serve as the presenting sponsor of B1G Tailgate, BTN's Saturday morning football pregame show, and BTN's coverage of regular season Big Ten Women's Soccer.

"For more than 100 years, TIAA has delivered on its mission to help those who serve others reach their goals," said Micky Onvural, TIAA Chief Marketing and Communications Officer. "We're proud to continue our support of the Big Ten Conference and the student-athletes working toward their mission on and off the court."

TIAA, the No. 1 not-for-profit retirement market provider, will have a significant in-arena presence at the Men's and Women's Basketball Tournaments. Additionally, TIAA will have on-site activations at the Big Ten Men's and Women's Basketball Media Days.

TIAA will also have an on-field presence at the 2024 Big Ten Football Championship Game and an activation area at the event's Fan Fest. In addition, TIAA will serve as the supporting partner of the Big Ten's Big Life Series, a cornerstone initiative highlighting the conference's commitment to creating inclusive educational opportunities and environments. TIAA will continue to have activations at conference tournaments and promotional assets across BTN's linear, digital and social media platforms.

"The Big Ten Conference is proud to extend and enhance its partnership with TIAA, and we look forward to joining them in continued support of student-athletes across numerous sports, events and platforms," said Big Ten Commissioner Tony Petitti.

"TIAA's commitment to elevating BTN's coverage of the men's and women's basketball tournaments, in addition to other prominent network events and initiatives, makes for the terrific expansion of an already successful partnership," said BTN President François McGillicuddy.