BTN Communications, March 1, 2023
The Big Ten Conference and Big Ten Network (BTN) today announced the addition of Old National Bank as an official partner of the Big Ten Conference. Old National Bank becomes the Official Bank of the Big Ten Conference, as well as the Big Ten's first-ever banking partner.
Old National Bank will serve as the presenting partner of Big Ten Football media days and will also receive a robust package of linear television media on BTN that includes the presenting partnership of Game Breaks on BTN during the Big Ten Men's Basketball Tournament and presenting partner of the B1G Today show on Wednesdays, as well as social and digital assets across the network's various platforms. Additionally, Old National will capitalize on brand activation opportunities at Big Ten Football Media days, the Big Ten Football Championship Game, the Big Ten Men's and Women's Basketball Tournaments and an array of other Big Ten Olympic sporting events.
"We are proud to welcome Old National Bank to the Big Ten Conference family as our official banking partner," said Big Ten Commissioner Kevin Warren. "The partnership with Old National Bank brings world-class brands together, and we look forward to building a strong, multi-faceted, long-term partnership activation platform and launching our relationship during our 2023 Men's and Women's Basketball Tournaments."
Old National Bank's partnership officially kicks off at the Big Ten Women's Basketball Tournament in Minneapolis (March 1-5) and the Big Ten Men's Basketball Tournament in Chicago (March 8-12).
"Old National is thrilled to serve as official bank partner of the Big Ten Conference, and we look forward to working with the conference for years to come," said Jim Ryan, Old National CEO. "When you consider how many of our clients and team members call Big Ten communities home, and how many of them are passionate about Big Ten universities, this really is the ideal partnership."
Old National Bank will integrate its "Official Bank of the Big Ten Conference" messaging across its creative assets including television, radio, out-of-home, digital, social and other owned media properties to leverage the power of the Big Ten Conference, fourteen (14) Big Ten Universities and BTN viewership, all of which aligns well with Old National Bank's Midwest footprint. Old National Bank also looks forward to welcoming UCLA and USC and their passionate fans to the conference in 2024.
"This is an authentic partnership on the business and marketing side that will help Old National Bank build brand awareness and reputation as the Premier Regional Bank, create unique and memorable VIP experiences for our clients, provide financial literacy and education to student-athletes, and make a positive impact in our banking communities," said Jim Stadler, CMO of Old National Bank. "We're excited to engage and connect with the most passionate and loyal college students, fans and alums in the country."
"Since it was founded nearly 200 years ago, Old National has prioritized relationships with the clients and communities they serve," said BTN President François McGillicuddy. "As their newest partner, we are pleased to assist Old National Bank in that effort by offering tailored solutions to meet their needs."
W Partners, Old National Bank's sports marketing agency of record, helped negotiate the strategic partnership with the Big Ten Conference and Network.