Black Friday Delivers Record Football and Volleyball Viewership

The Big Ten Network closed out a strong November with a pair of record-setting performances on Black Friday, featuring the Heroes Game between Iowa and Nebraska and a conference-clinching volleyball match between Wisconsin and Nebraska.

No. 13 Iowa's 28-21 win over Nebraska earned 1.94 million viewers, making it the most-watched football game in Big Ten Network history. The previous mark was held by Michigan vs. Colorado, with 1.86 million viewers in 2016. Following the football game, B1G Live: Football Postgame averaged 659,000 viewers, which was a new record for studio programming.

Later that same day, Wisconsin secured a third consecutive Big Ten volleyball crown with a win over Nebraska and delivered 375,000 viewers, earning the designation of most-watched volleyball match in network history. The previous mark was held by Wisconsin and Penn State with 266,000 viewers in 2019.

All viewership data is attributed to Nielsen Media Research.