WSJ: Ohio State defends title of most valuable football program

Joe Camporeale-USA TODAY Sports

WSJ: Ohio State defends title of most valuable football program

Joe Camporeale-USA TODAY Sports

Joe Camporeale-USA TODAY Sports

They’re the reigning national champs – at least for a few more hours – and they’re college football’s most valuable program for the second consecutive season, according to a recent wsj.com study.

The Ohio State Buckeyes lead the country with a value of $946.61 million, nearly $62 million more than second-place Texas, which has the nation’s largest revenue at $128 million.

Rival Michigan places third ($811.30), while Penn State rounds out the top 10 ($481.39). Just missing the top 10 are No. 11 Nebraska ($443.13) and No. 12 Iowa ($439.57).

The annual study was conducted by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus. According to the wsj.com story, Brewer analyzed each program’s revenues and expenses and made cash-flow adjustments, risk assessments and growth projections to calculate what a college team would be worth on the open market, if it could be bought and sold like a professional franchise.

Here’s the top 10, with dollar value in millions:

1. Ohio State ($946.61)

2. Texas ($885.05)

3. Michigan ($811.30)

4. Notre Dame ($723.59)

5. Alabama ($694.87)

6. Oklahoma ($674.34)

7. Florida ($670.86)

8. Georgia ($636.44)

9. LSU ($612.30)

10. Penn State ($481.39)

***

And here’s the rest of the Big Ten:

11. Nebraska ($443.13)

12. Iowa ($439.57)

17. Wisconsin ($352.67)

28. Michigan State ($246.56)

36. Minnesota ($194.94)

45. Northwestern ($149.51)

46. Indiana ($142.96)

47. Purdue ($132.36)

54. Maryland ($100.02)

55. Illinois ($99.55)

67. Rutgers ($59.28)

See the full list at wsj.com.

Brent Yarina, BTN.com Senior Editor

BTN.com senior editor Brent Yarina covers football and men's basketball for BTN.com. Find all of his work here. Follow him on Twitter, too (@BTNBrentYarina). Looking for BTN on TV or tablet? Bookmark our TV schedule and BTN2Go event schedule.

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