Brent Yarina, BTN.com Senior Editor, August 18, 2015
Fred Glass: "I woke up feeling a little Adidasy today." pic.twitter.com/xuukTBe7MA— Mike Miller (@MikeMillerSTL) August 19, 2015
BLOOMINGTON, Ind. – Indiana University Vice President and Director of Intercollegiate Athletics Fred Glass announced Tuesday that IU Athletics has extended its apparel agreement with adidas for eight years through 2024.
The agreement, signed by all parties Monday, is worth $53.6 million and nearly doubles the annual commitment by adidas to IU Athletics from $3.7 million to $6.7 million over their previous agreement, an increase of 81 percent – making it one of the nation's largest.
"We are thrilled to continue our longstanding relationship with adidas," said Glass. "Having one of the nation's largest equipment and apparel deals will have an enormous impact on IU, our teams, coaches, and student-athletes. IU Athletics and adidas have enjoyed a tremendous history together, and we are excited to carry that tradition into the future."
In addition to outfitting the Hoosiers, adidas will provide IU Athletics with a full branding audit to ensure a uniform and consistent look across all 24 varsity sports. The agreement provides for an annual alternative football uniform, including helmets, as well as an optional alternative uniform each year for men's basketball. The agreement also includes a marketing commitment where the global footwear and apparel leader will co-brand with IU Athletics in marketing campaigns, social media efforts, and in-store promotions.
"Since 2004, we've worked closely with the Hoosiers to bring our best and most innovative footwear, apparel and accessories to all men's and women's sports," said Chris McGuire, senior director of Sports Marketing at adidas. "We've enjoyed a successful partnership with Indiana and look forward to continuing to collaborate to help their athletes perform at the highest level."