BTN Communications, October 6, 2014
CHICAGO – BTN2Go, the digital extension of the Big Ten Network, has been redesigned to deliver live games and on-demand programming to BTN subscribers on an improved platform. The revamped interface makes it easier for Big Ten fans to locate and watch their team?s events, while providing a superior mobile viewing experience.
The new platform not only allows fans to watch the network?s live simulcast of televised events after verifying their TV subscription with their satellite, cable or telco provider, but allows easy access to non-televised events streamed as part of a monthly or annual subscription to BTN Plus. BTN2Go is presented by Auto-Owners Insurance.
?We are excited to now offer fans a new, more streamlined interface,? said Michael Calderon, BTN Vice President, Programming and Digital Media. ?Creating this new platform allows us to keep all our fans in one location and offer everything under the BTN2Go umbrella.?
BTN created the new platform with NeuLion, the leading enabler and provider of live and on-demand content to Internet-connected devices.
In addition to streamlined access, BTN Plus content is now accessible on smartphones and tablets. The BTN2Go web-based video player also features an expanded viewing area and quad-screen and slow-motion viewing options for all events.
Fans living or traveling abroad with a BTN2Go International subscription will also reap the benefits of the new platform by now having access to both BTN2Go and BTN Plus events with a single subscription.
The redesign has already shown to be popular among fans. During week five of the 2014 football season (Sept. 22 - Sept 28), BTN2Go recorded the most ever weekly video views, including the highest single-day views on Saturday, Sept. 27.
About BTN: A joint venture between the Big Ten Conference and Fox Networks, BTN is the first internationally distributed network dedicated to covering one of the premier collegiate conferences in the country. With more than 1,000 events across all platforms, the 24/7 network is the ultimate destination for Big Ten fans and alumni across the country, allowing them to see their favorite teams, regardless of where they live. BTN2Go is the 24/7 simulcast of BTN that delivers live and on-demand programming via the internet, smartphones and tablets to customers of participating video providers. Events include football, men?s and women?s basketball games; dozens of Big Ten Olympic sports and championship events; studio shows; and classic games. Original programming highlights activities and accomplishments of some of the nation?s finest universities. The groundbreaking Student U initiative provides real-world experience for students interested in careers in sports television. The network is in more than 60 million homes across the United States and Canada, including carriage by all the major video distributors, such as DIRECTV, DISH, Verizon FiOS, AT&T U-Verse, Charter Communications, Comcast Xfinity, Time Warner Cable, Cablevision, Cox Communications, Mediacom, RCN, WOW!, and approximately 300 additional video providers across North America. For additional information, go to www.BTN.com.
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