Sean Merriman, web editor, January 9, 2014

We have all heard of both college and professional sports teams doing promotional "Bobblehead Nights." But a "Gnome Night" is a new marketing technique that could catch fire soon.

ESPN Sports Business reporter Darren Rovell recently tweeted that the NBA's Charlotte Bobcats have announced a Cody Zeller and Kemba Walker gnome giveaway at games this month.

This must be a first. Personally, my favorite part is that Walker's gnome is taller than Zeller's, when Zeller (7-0) is a foot taller.

Zeller, who was a standout for the Hoosiers from 2011-2013, is in his rookie season with the Bobcats. The former Hoosiers big man is averaging 5.2 points and 3.9 rebounds per game.

About Sean Merriman web editor Sean Merriman covers football and men's basketball and provides original content for You can follow him on Twitter @BTNSean.