BTN Communications, October 7, 2013

This past Saturday, the new BTN2Go ad campaign was unveiled, and we debuted a 30-second commercial during BTN?s Football Pregame Show. BTN2Go is the mobile extension of BTN that allows fans to watch the network live from anywhere on desktop, tablet or mobile device. Watch the ad in this post, plus see photos of the mini mascots.

Here?s the ad:

Mini Brutus and Mini Willie made their big-screen debut on Friday night?s edition of #BTNLive. Helmets in-hand, they were perched on the set, before Rick Pizzo, Brandon Williams and Jim Miller previewed the game of the weekend, Ohio State at Northwestern.

Mini Mascot Bump Shot

In an effort to promote the launch of the new campaign, I spent Friday afternoon showing the mini-mascots around BTN headquarters. They enjoyed running the show in the studio, control-room, front desk and kitchen. I documented their activity on Instagram for all to enjoy.

Be sure to download the BTN2Go app if you haven?t already done so. Actually, BTN2go will be downloaded for the 1 millionth time later this month and viewership is up more than 100% year-over-year. More information is available at

Keep an eye out for the mini-mascots on BTN, around Chicago and on Big Ten campuses.