BTN.com staff, September 13, 2011
If you watched the Northwestern football game against Eastern Illinois last weekend, you noticed the Wildcats added a patriotic look to their helmets and midfield logo to honor the 10-year anniversary of 9/11. Something you probably didn't notice was the jersey patch sponsorship on Willie the Wildcat's left shoulder. It's innocent enough, but it's also something that prompted CNBC's respected Darren Rovell, a Northwestern graduate, to ask: "The Next Frontier?"
Northwestern (2-0) plays at Army at 3:30 p.m. ET Saturday on CBS Sports. See Northwestern's latest stats.