Photo: Visual proof of B1G branding with Yankees

Photo: Visual proof of B1G branding with Yankees

It’s no secret, the Big Ten is serious about expanding its brand and footprint eastward. The additions of Maryland and Rutgers, both of which officially join the conference July 1, were proof of that. So, too, was the eight-year bowl agreement with New York Yankees and New Era Pinstripe Bowl – a set-up that includes a significant Big Ten branding presence in Yankee Stadium.

We saw the first visual proof of the branding presence during the Yankees’ home exhibition game vs. Boston on Tuesday afternoon.

Check it out:

You can see Maryland’s logo included on the ad in the picture. Rutgers’ is there, too, but it’s blocked by the catcher.

About Brent Yarina BTN.com senior editor Brent Yarina covers football and men’s basketball for BTN.com. He writes the popular uniform feature “Clothes Call,” which also focuses on the latest cosmetic changes across Big Ten arenas and stadiums. Read all of his work here. You can subscribe to Yarina’s RSS feed and follow him on Twitter @BTNBrentYarina.
Advertisement

BTN Plus on BTN2Go

BTN Plus on BTN2Go

all times ET
Today
1:56 PMPittsburgh at Penn St.Watch
3:00 PMC. Michigan at IllinoisWatch
7:30 PMWisconsin at MichiganWatch
8:00 PMIowa St. at IowaWatch
9:00 PMSIUE at NorthwesternWatch
Tomorrow
1:00 PMN. Iowa at WisconsinWatch
1:00 PMN. Carolina Central at PurdueWatch
2:00 PMCanisius at Ohio St.Watch

Watch hundreds of live non-televised Big Ten events via BTN Plus on BTN2Go.