Mark Silverman, the network’s first and only president, sets the strategic direction and manages all aspects of BTN, a joint venture between FOX Sports and the Big Ten Conference. BTN is the first successful collegiate television network to be partially owned by a conference. Silverman guided the network to profitability within two years of launch, established and grew the BTN brand and led the network to achieve its distribution goals. Today BTN has 60 million subscribers throughout the United States and Canada and has extended its portfolio beyond the traditional linear network with extensive new digital media offerings.
Under Silverman’s leadership, BTN’s ratings and advertising revenue have significantly improved annually, with record-setting ratings for football, basketball, studio shows and original programming. The network also has added top national advertisers, including Allstate, BMW, Buffalo Wild Wings, Mitsubishi, and State Farm and attracted top national talent, such as Gus Johnson, Matt Millen, Jim Jackson and lead studio host Dave Revsine.
Sports fans throughout the United States, Canada and the Caribbean can also access BTN through BTN2Go, the network’s digital extension. BTN2Go delivers live games and on-demand programming to BTN customers via the web, smartphones and tablets. Through BTN Plus, the network currently streams more than 600 events of HD quality, of which many also air on delay on the linear network as part of the Student U initiative. Using state-of-the-art technology in portable production kits called “fly-packs,” the students produce and announce the events, allowing them to gain real-world television experience. More than 500 students across all Big Ten campuses participate in Student U each year and are groomed to become broadcast professionals.
BTN’s cornerstone, live events, has grown under Silverman’s leadership over the past eight years, from 413 events in 2007-08 to the more than 1,500 high-definition events on all platforms by 2017.
In addition to live events, BTN offers a full complement of original programming, including its signature series, The Journey. Other original programming includes Big Ten Elite, Big Ten Treasure Hunter, A Taste of Coaching, and the network’s feature-length documentaries, Unbeaten: The Life of Brook Berringer and Tiebreaker, featuring the 1973 Ohio State-Michigan game and its controversial aftermath that ultimately changed the Big Ten’s bowl structure.
BTN is also home to several studio shows, including BTN Pregame with Revsine, Gerry DiNardo and Howard Griffith on college football Saturdays, BTN Live every weeknight, Big Ten Football and Beyond, BTN Basketball and Beyond and B1G Diamond Report.
Under Silverman’s leadership, BTN has received numerous marketing and programming awards. The Journey: Big Ten Basketball was nominated twice for a National Emmy, and BTN also earned an Edward R. Murrow Award in the category of video sports reporting.
Silverman began his media career in the entertainment industry at The Walt Disney Company, where he held a number of executive positions during his 13-year tenure, principally in the television and movie studio divisions. Prior to joining BTN, Silverman served as Senior Vice President and General Manager of the ABC Cable Networks Group. Silverman also previously served as Senior Vice President and General Manager, ABC Family Channel, where he was responsible for channel operations and the development of its business strategy, with emphasis on ad sales, business affairs, business development and finance.
Silverman holds a Bachelor of Arts degree in economics from the University of California, Los Angeles and a Master of Business Administration degree from the University of Michigan.
Senior Vice President, Production & Executive Producer
Mark Hulsey joined the Big Ten Network as Vice President, Production and Executive Producer in July 2009. In April 2014, Hulsey was promoted to Senior Vice President of Production and Executive Producer. Under Hulsey’s direction, the Big Ten Network produces more than 1,500 live events a year, including 1,000 streamed events through BTN’s innovative Student U initiative.
Hulsey came to Chicago after serving as the Executive Producer at Fox Sports Midwest/Fox Sports Indiana/Fox Sports Kansas City since 2000. Under Hulsey’s direction, Fox Sports Midwest annually produced more than 450 live events for seven universities and professional sports teams in a six-state region. Additionally, he oversaw all live event studio pre-game and post-game coverage, collegiate preview shows and 30-minute specials. During Hulsey’s tenure, Fox Sports Midwest won multiple Emmy awards for best Live Event Special for coverage of the St. Louis Cardinals and St. Louis Blues. Hulsey also produced and directed numerous live events for the network.
Prior to joining Fox, Hulsey served as the VP, Broadcasting for four years with the NHL’s Phoenix Coyotes. While in Phoenix, Hulsey created and oversaw the Coyotes in-house broadcast department. He received a regional EMMY award for the Coyotes telecasts in the first year of the franchise.
His career also includes serving as the Director of Broadcasting for the NHL’s Colorado Avalanche and the Denver Nuggets of the NBA.
Hulsey graduated with a degree in Film Studies from the University of Kansas.
Senior Vice President, Programming & Digital Media
Michael Calderon joined BTN in February 2007 as its Director of New Media and was promoted in April 2010 to Vice President, Digital & Interactive Media. In July 2012, he added Programming to his list of responsibilities and in December of 2016, he was once again promoted to Senior Vice President, Programming and Digital Media.
Calderon manages all aspects of BTN’s programming and digital media strategy, including BTN.com and social media, and in 2011 was responsible for creating and launching BTN2Go, one of the pioneering “TV Everywhere” services in the sports industry.
In his various roles, Calderon has also collaborated with the Big Ten Conference office to structure Olympic sports schedules in a way that maximizes TV and digital exposure without sacrificing student-athlete welfare. This resulted in an increase in the number of televised B1G events on BTN from 418 in 2011-12 to more than 500 in 2016-17 and an increase in the number of streamed B1G events every year. BTN’s subscription-based streaming service, BTN Plus, now streams more than 1,000 events per year.
Over the past several years, the Indiana native has been responsible for the network’s digital and social media programming and distribution strategy, including serving as the network’s primary contact with social media companies looking to explore distribution opportunities. As a result, Calderon has negotiated content distribution deals with the likes of 120 Sports, Campus Insiders, Bleacher Report, Perform Group, Verizon Wireless, CBS Interactive, Facebook, Twitter, Google and others. In his role as SVP, Calderon will also continue to oversee all network programming schedules as well as the BTN Originals team that is responsible for the Emmy-nominated The Journey.
Prior to joining BTN, Calderon served as the Director of Online Operations for Premiere Global Sports, which provides travel, hospitality, and marketing services for consumers, corporations and universities. He also spent seven years at Sporting News Radio, where he led the national radio network’s new media strategy and served as Operations Director. At Sporting News, Calderon developed and managed relationships with several prominent content partners, including Yahoo!, AOL, RealNetworks, GoTV, OnStar, XM Satellite Radio, and MSpot.
Calderon holds a Bachelor of Arts degree in Telecommunications with a Business minor from Indiana University and completed graduate work in the MBA program and in the College of Mass Communications & Media Arts at Southern Illinois University.
Vice President, Human Resources & Business Operations
Kim Beauvais serves Vice President of Human Resources and Business Operations. In her role, she oversees all business operations strategy and execution and human resource functions as well as management and administration of contracts and travel.
Serving as BTN’s Director of Human Resources, Beauvais was part of the original management team hired when the network launched in 2007, and has overseen all strategic human resources functions, including executive leadership and talent management programs, during that time. In 2010, BTN was named 24th on Brill Street’s Top Chicago companies for Gen Y. The network, now with more than 100 employees, is the only national network with headquarters in Chicago. Beauvais was promoted to her current role in March 2013.
Before joining BTN, Beauvais worked for Anschutz Entertainment Group (AEG) as an HR Business Partner within its sports division. During her tenure there, she assumed day-to-day responsibilities for the Chicago Fire Major League Soccer team and Toyota Park. Beauvais was part of the team that opened The Home Depot Center and Toyota Park and previously worked in the front office of the Milwaukee Bucks.
A Wisconsin native, Beauvais received a Bachelor of Arts Degree in Sports Administration with a minor in business and a Masters of Liberal Studies in Sports Marketing, both from Valparaiso University in Valparaiso, Ind.
Vice President, Marketing
Harvego oversees consumer marketing for the Big Ten Network including brand positioning and strategy, media buying, on-air and grassroots promotions. She is the winner of numerous national cable and sports marketing competitions including multiple ACC Beacon, Addy, CTAM Mark, National Sports Forum and CableFaxie awards.
Harvego created the network’s College Sports! branding campaign which garnered several marketing awards including Promax BDA’s television marketing award for best General Channel Image Campaign in 2015.
Harvego has also executed several memorable marketing events including the highly successful BTN Big 10k. Now in its fifth year, the race has grown into one of the largest 10k’s in the country with over 15,000 participants that come from all 50 states as well as 12 different countries.
Her other campaigns have included creating 8-foot bobbleheads and mascots of renowned Big Ten Icons including Jesse Owens, Drew Brees and BJ Armstrong. She also created an interactive life-sized hologram of former Heisman Trophy winner Eddie George which won several marketing awards including being named by AdWeek as the Best Use of Out Of Home in 2009.
Harvego joined the Big Ten Network in May 2007 after serving as the director of marketing and promotion for Rainbow Sports Networks in New York, a subsidiary of Cablevision. Her responsibilities included oversight of integrated sales and marketing campaigns, consumer marketing, on-air promotions, multi-platform marketing, communications and brand development for Rainbow’s several regional sports services. She also managed the communications and marketing strategy for the launch of sportskool, Rainbow’s sports video-on-demand network. Her public affairs awareness program for sportskool won a 2005 Beacon Award from the Cable Television Public Affairs Association.
Prior to joining Rainbow Sports Networks, Harvego held marketing and communications positions with Fox Sports Net Northwest and Fox Sports Net Arizona.
An avid triathlete and runner, Harvego has completed 10 Ironman triathlons including qualifying and competing in the Ironman World Championship in Kona, Hawaii. She also qualified and competed in the 2012 Boston Marathon.
She holds a Bachelor of Science in communication from the University of Utah and a Masters of Sports Administration from Ohio University.
Vice President, Ad Sales
Jim Reeder is responsible for providing oversight and strategic direction for the entire BTN sales team. Reeder comes to the network after serving as a Sales Account Executive for Fox Networks, where he sold Fox Sports Net, Fox College Sports, Fox Soccer, FUEL TV, and SPEED.
Reeder grew up in Evanston and graduated from Northwestern, where he played baseball. In his junior year at Northwestern, he was drafted by the Houston Astros and played in their farm system for three years. He finished his degree in the off-season and graduated in 1998. In 2000, Reeder joined Anschutz Entertainment Group (AEG), as Account Executive, Sponsorship Sales. He also worked at Tony Hawk Inc. as the Director, Sponsorship and Marketing before joining Fox in 2005.
Vice President, Studio Production
Emmy-Award Winning producer Quentin Carter has been with BTN since its launch in 2007, where he began as a coordinating producer. He was promoted to senior coordinating producer in 2011 and was named vice president of studio production in 2016.
As the VP of studio production, Carter is responsible for overseeing all studio operations, including the creation of new programming, development of on-air talent, execution and increase in studio shows year-over-year and supervising all full-time and freelance personnel.
Carter also oversaw the implementation of studio automation at BTN, which greatly increased the efficiency of studio production, as well as the successful launch of BTN Tailgate, the network’s college football pregame show.
Carter joined the Big Ten Network in July 2007 after serving as the coordinating producer at MSG Network, where he managed the company’s programming and content development for various outlets, most notably including, “Talk of Our Town”, “Sportsdesk” and NKY Way, a biweekly magazine that showcases the New York Knicks. While at MSG, Carter also served as a freelance associate director for CBS Sports’, and worked on “The NFL Today,” college football and NCAA college basketball productions.
Prior to joining MSG Network, Carter served as coordinating and supervising producer at FOX Sports New York from 2000-2003 where he oversaw studio and field production in addition to managing content, budgets and personnel. Throughout his career, Carter has worked for numerous outlets including serving WNBC-TV, Major League Baseball Productions, ESPN, NEWSPORT, WPIX and WFAN Radio.
Carter graduated from the University of Pittsburgh with a degree in Broadcast Communications.