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Latest Under Armour News

Wisconsin announces new 10-year partnership with Under Armour

Wisconsin will be the next Big Ten school to make a major apparel move. The University of Wisconsin-Madison announced a long-term partnership with Under Armour during a press conference on Friday afternoon. Wisconsin Athletic Director Barry Alvarez and Under Armour CEO Kevin Plank announced a new 10-year partnership, which is set to begin July 1, 2016. Under Armour will exclusively design and supply the footwear, apparel and accessories for training and game-day uniforms for all 23 of the University’s men’s and women’s varsity athletics teams. “The University of Wisconsin is an institution built on the highest values of academic excellence,

BTN LiveBIG: Northwestern helps Wounded Warriors

On Nov. 16, 2013, Northwestern lost a thriller at home versus Michigan in triple-overtime, 27-19. On gameday, Northwestern partnered with Under Armour, its apparel provider, and the Wounded Warrior Project, to produce special patriotic jerseys for the game. Although the game result came and went, the influence of the jerseys is ongoing. From the Monday of game week (Nov. 11) to the Wednesday after the game (Nov. 20), Northwestern opened an online auction for all of the game-issue jerseys worn by the Wildcats. The auction was hosted on nusports.com and 100 percent of the proceeds benefitted the Wounded Warrior Project.