Illinois' Assembly Hall to be State Farm Center

The University of Illinois and State Farm announced Monday that the school’s basketball arena, long known as Assembly Hall, will be renamed State Farm Center.

[ FightingIllini.com: UI, State Farm unveil naming of State Farm Center ]

The name change is part of a 30-year, $60-million agreement that coincides with the arena undergoing a major renovation project that is scheduled for completion in the fall of 2016.

“We are extremely proud to announce this relationship with State Farm, one of the most respected corporate brands in the world,” Illinois Director of Athletics Mike Thomas said. “State Farm has been an outstanding partner for the University of Illinois for more than two decades, and this agreement will carry that partnership forward for at least three more.”

Here are some tweets in reaction to the name change:

3 Comments

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Kk on 4/29/2013 @ 3:21pm EDT Said:

We will still call it Assembly Hall. Just like the Chief will always ring true.

'ster on 4/29/2013 @ 4:25pm EDT Said:

I like “The Farm”! With Illinois’ history is Ag that actually makes a lot of humorous sense. As long as they don’t replace the chief with a Holstein, I’m good with it.

shookwriter27 on 4/30/2013 @ 6:18pm EDT Said:

The name change is the beginning of some major changes in that old place.