Rose Bowl unveils logo to recognize 100th game

As we all know, the Rose Bowl is kind of a big deal. It's not called The Grandaddy of Them All for nothing, after all. To that point, the Rose Bowl will become the first bowl to host its 100th game Jan. 1, 2014. Such a momentous occasion deserves recognition, and that's exactly what will happen.

On Tuesday night, Rose Bowl executives unveiled a special logo for this year's game, in addition to several other tributes to the historic event.

?As the first postseason bowl to reach 100 games, we are excited to mark this momentous occasion with enhancements to some of our iconic marks,? Tournament of Roses Executive Director William B. Flinn said. ?We look forward to the events leading up to January 1 to celebrate our illustrious history and for the future of The Granddaddy of Them All^®.?

The logo is exactly what we've come to expect from the Rose Bowl: sharp, simple and recognizable. It even includes the beautiful San Gabriel Mountains, which provide the gorgeous backdrop to one of sports' most picturesque settings.

For more information, please visit www.tournamentofroses.com.