CHICAGO – BTN has named Jim Reeder as its Vice President, Ad Sales. In his new role, Reeder is responsible for providing oversight and strategic direction for the entire BTN sales team. Reeder comes to the network after serving as a Sales Account Executive for Fox Networks, where he sold Fox Sports Net, Fox College Sports, Fox Soccer, FUEL TV, and SPEED.
Reeder will report to BTN President Mark Silverman.
“Jim has the right experience and is a perfect fit for BTN,” Silverman said. “He knows the Big Ten brand and what it represents, and will create integrated media campaigns for advertisers who want to reach our well-educated fans.”
BTN ad sales have seen double-digit increases since the network’s launch, and have included such national advertisers as Allstate, Buffalo Wild Wings, Buick, BMW, ConAgra Foods, Discover, John Deere, GMC, State Farm and Suzuki.
Reeder grew up in Evanston and graduated from Northwestern, where he played baseball. “As a Northwestern alum, the opportunity to come back to Chicago and be a part of the Big Ten Network gives me a tremendous amount of pride,” he said.
In his junior year at Northwestern, he was drafted by the Houston Astros and played in their farm system for three years. He finished his degree in the off-season and graduated in 1998. In 2000, Reeder joined Anschutz Entertainment Group (AEG), as Account Executive, Sponsorship Sales. He also worked at Tony Hawk Inc. as the Director, Sponsorship and Marketing before joining Fox in 2005.
About BTN: A joint venture between the Big Ten Conference and Fox Networks, BTN is the first internationally distributed network dedicated to covering one of the premier collegiate conferences in the country. With more than 800 events, all in HD, the 24/7 network is the ultimate destination for Big Ten fans and alumni across the country, allowing them to see their favorite teams, regardless of where they live. Events include football, men’s and women’s basketball games; dozens of Big Ten Championship events; studio shows; coaches’ shows; and classic games. The network televises and streams more Olympic sporting events and women’s sports than has ever been aired on any other network. Original programming highlights activities and accomplishments of some of the nation’s finest universities. The groundbreaking Student U initiative provides real-world experience for students interested in careers in sports television. The network is available to more than 80 million homes across the United States and Canada, and currently has agreements with more than 300 affiliates, including AT&T U-Verse, Atlantic Broadband, Cablevision, Charter, Comcast, Cox, DirecTV, DISH Network, Insight, Mediacom, Rogers Cable (Canada), Shaw Cable and Shaw Direct (Canada), Time Warner Cable and Verizon FiOS. For updated information, go to www.BTN.com.