BTN Communications, February 17, 2022
The Big Ten Conference and Big Ten Network (BTN) today announced TIAA as the presenting sponsor of the 2022 Big Ten Men's and Women's Basketball Tournaments, an expansion of an existing partnership between TIAA and the Big Ten Conference.
TIAA, a leading provider of secure retirements and outcome-focused investment solutions to millions of people and thousands of institutions, will present the on-air coverage of all 22 tournament games televised on BTN - 12 women's and 10 men's. Additionally, TIAA will receive TV visible signage and in-arena branding, media inventory on the Big Ten Network's linear and digital platforms and play a role in the Big Ten Conference's celebration of the 50th anniversary of Title IX throughout the coming year.
"For more than 100 years, TIAA has helped those who serve others reach their goals," said Stephen Tisdalle, Chief Brand and Demand Generation Officer at TIAA. "Today, we're proud to continue our support of the Big Ten Conference and the student-athletes working toward theirs on and off the court."
The 2022 Big Ten Women?s Basketball Tournament presented by TIAA tips off on Wednesday, March 2, and concludes on Sunday, March 6. The 2022 Big Ten Men?s Basketball Tournament presented by TIAA begins on Wednesday, March 9, and finishes on Sunday, March 13. Both tournaments will be played at Gainbridge Fieldhouse in Indianapolis.
"Over the past several years, TIAA has been a trusted and valued partner to the Big Ten Conference," said Jack Brown, vice president of ad sales at Big Ten Network. "Their support of Big Ten student-athletes and the conference's member institutions will be on full display - both on and off the court - during two weeks of outstanding basketball at the men's and women's tournaments."
The Big Ten Network and Big Ten Conference work in conjunction with Learfield to offer an array of impactful multimedia, campus and championship opportunities for partners looking to connect directly with Big Ten fans and alumni. Several new partners will also be represented at the Big Ten men's and women's basketball tournaments, including Kraft, TicketSmarter, Marathon, Marco Technologies, Old Trapper, Illinois Office of Tourism and Vita Coco.
Maryland is the two-time defending Big Ten Women's Tournament champion, while Illinois is the defending Big Ten Men's Tournament champion. Men?s and women?s tickets are on sale now and are available for purchase at the Gainbridge Fieldhouse box office or Ticketmaster.com.