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BTN LiveBIG: Rutgers grad having fun with culture

Priya Shah’s life was stable. She earned a bachelor’s degree in communication and economics from Rutgers in 2011. Out of college, she started work at a marketing firm in New Jersey. For someone who was born in India and immigrated to the United States at age three, the progression of life appeared ideal. But sitting in an office was not ideal for Priya Shah. It was not her idea of the American Dream. Shah had bigger aspirations. She wanted to create a party game geared toward South Asians. “I wasn’t too passionate about the job, so whenever I was done