By BTN Communications, 2 months ago
The 2018 Big Ten Men’s Basketball Tournament on BTN delivered significant audiences this past week, featuring the most-watched programming across all cable sports networks in BTN’s 12 metered markets* over four doubleheaders on Thursday, March 1 and Friday, March 2. The average audience for the sessions, two on Thursday and two on Friday, bested competing programming on every other national cable sports network** in Baltimore, Chicago, Cleveland, Columbus, Dayton, Detroit, Indianapolis, Milwaukee, Minneapolis, New York, Philadelphia and Washington, D.C. Additionally, the 2018 Big Ten Men’s Basketball Tournament not only produced BTN’s largest aggregate tournament viewership ever, up 99% over the