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Latest Communications News

BTN Plans a Unique Look and Presence in New York City

With the use of iconic advertising, custom art installations and a world-renowned design team, BTN today announced plans to keep up in the city that never sleeps. The campaign, centered on the Big Ten Men’s Basketball Tournament Presented by SoFi, began on Monday and will run through the conclusion of the tournament on Sunday, March 4. With the guidance of creative and media agency of record Fallon, and the creative work of Van Orton Design, fans around Madison Square Garden and commuters heading to and from Penn Station will be surrounded by reminders of the tournament’s debut in New York

BTN Announces Schedule of Big Ten Men’s and Women’s Lacrosse Broadcasts

BTN today announced its 2018 coverage of Big Ten men’s and women’s lacrosse, televising at least 28 games, including six postseason matchups, and streaming approximately 30 other games on BTN Plus. Additional regular season events may be added to the schedule at a later date. Men’s television coverage begins on Saturday, Feb. 17, when Stony Brook visits No. 16 Penn State at 2 p.m. ET. Highlighting the remainder of the schedule are five appearances by reigning national champion and No. 2 ranked Maryland, including a matchup against No. 9 Notre Dame on Saturday, March 3, at 11 a.m. ET. BTN

Bonus Coverage of No. 3 Purdue vs. No. 14 Ohio State tonight on BTN

As part of tonight’s Super Wednesday doubleheader coverage presented by U.S. Cellular, BTN will provide an additional live presence at Mackey Arena before, during and after the matchup between No. 3 Purdue vs. No. 14 Ohio State. The battle at the top of the Big Ten Conference, tipping off at 8:30 p.m. ET on BTN, features two teams with the best combined league record (23-1) through at least 24 conference games in the past 20 years. Pregame Digital Content Follow along on Periscope as BTN contributor Andy Katz takes you inside shootaround for both Ohio State (noon – 1 p.m.

SoFi Named Official Presenting Sponsor of the Big Ten Men’s Basketball Tournament

The Big Ten Conference and Big Ten Network today announced a multi-year agreement naming SoFi as the presenting sponsor of the Big Ten Men’s Basketball Tournament. SoFi, a modern finance company taking an unprecedented approach to lending and wealth management, will not only be the on-site tournament sponsor, but also present the on-air coverage of all 10 tournament games televised on BTN. “SoFi is all about fostering and rewarding the ambition of its members, and we see those same values reflected in Big Ten athletics,” said Margi Brown, VP of Marketing and Media at SoFi. “The men’s basketball tournament provides

Dienhart: A look at the Big Ten in the Big Dance since 2000

With February here, it’s time to focus more attention on how many Big Ten teams could make the NCAA tourney. It looks like four schools are in good shape to make the Big Dance. Plus, take a look at how many bids the Big Ten received in each of the last 18 seasons.

Big Ten Network, Riot Games extend College League of Legends partnership through 2019

BTN and Riot Games, the creator of League of Legends, today announced a new two-year partnership to launch the second and third BTN League of Legends seasons in 2018 and 2019. Teams from all 14 Big Ten Conference schools will be participating in the competition, which features the most played PC video game in the world, and begins on January 15. The inaugural season debuted in January of 2017 and featured teams from 12 Big Ten schools facing off in best-of-three battles against division foes prior to the championship match, in which Maryland defeated Illinois for the BTN League of

BTN Originals’ "First Dance" Premieres on January 23

BTN and BTN Originals today announced First Dance, chronicling the historic 2016-17 Northwestern men’s basketball season, will premiere on Tuesday, Jan. 23 at 11 p.m. ET/10 p.m. CT following NU’s game against Minnesota on BTN. The documentary takes an inside look at the Wildcats’ resilience, struggles and triumphs en route to the first NCAA Tournament berth in program history. The trailer can be found here: www.btn.com/firstdance. For the first 78 years of the NCAA Tournament, which began in 1939, the Northwestern Wildcats watched March Madness at home with the rest of America. As a new season dawned in the fall

Seven hours of Early Signing Period coverage planned on BTN

BTN will dedicate seven hours of programming to cover the all-new Early Signing Period on Wednesday with the B1G Football & Beyond: Signing Day Special airing from 9 a.m. ET to 4 p.m. ET. Signing Day coverage also will be streamed via the web, smartphones, tablets and connected devices on BTN2Go, BTN’s digital extension. Mike Hall will handle hosting duties with analysts Gerry DiNardo and Howard Griffith, and the trio will be joined by Midwest football recruiting analyst for 247 Sports, Allen Trieu, as they provide an in-depth analysis of each school’s class. BTN reporters will be on-site at six

Discover Named Official Credit Card of the Big Ten Conference

Discover, the Big Ten Conference and the Big Ten Network today announced Discover as the official credit card of the 14-school conference. The agreement, executed in conjunction with FOX Sports, includes the first ever presenting sponsorship of the Big Ten Football Championship Game televised on the FOX broadcast network. The multi-year agreement enables Discover to engage with one of the nation’s largest fan bases, student populations and alumni networks across a multitude of platforms, including nationally televised Big Ten sporting events on FOX, FS1 and the Big Ten Network (BTN), as well as on digital and streaming platforms such as

BTN to Stream Three Big Ten Men’s Basketball Charity Exhibition Games on BTN Plus

Over the next five days, BTN will provide a live stream of three Big Ten men’s basketball charity exhibition games on BTN Plus. A donation will be made by BTN to the charitable efforts associated with each game. Details on each game and more information regarding BTN Plus can be found below. Northern Iowa at Wisconsin – Wednesday at 8 p.m. ET The exhibition game will benefit Team Rubicon, which deploys response teams to disaster areas and has hurricane relief operations underway in Houston and Puerto Rico, along with areas in California affected by wildfires. Green Bay at Minnesota –