BTN sets non-conference basketball viewership mark
The Big Ten Network saw its highest viewership for non-conference men’s basketball in its history on Monday night, with the Top-15 non-conference matchup between No. 3 ranked and defending National Champion Villanova visiting No. 15 ranked Purdue. BTN earned a 0.41 HH rating in the network’s 12 metered markets,* topping its previous record set in December 2015 by 10 percent (Butler vs. Purdue).
*Source: Nielsen Arianna Overnights (11/14/16). Metered Markets: Baltimore, Chicago, Cleveland, Columbus, Dayton, Detroit, Indianapolis, Milwaukee, Minneapolis, New York, Philadelphia and Washington, D.C.