Wisconsin at Michigan State on BTN earns highest rating across all networks in noon window
BTN opened up Big Ten Conference play with the highest rated college football game across all networks, broadcast and cable, during Saturday’s noon window in the network’s 12 metered markets*. Wisconsin at Michigan State, then ranked No. 11 and No. 8 respectively, earned a 2.1 rating. It became the highest rated Michigan State game in network history, and the second-highest rated Wisconsin game.
Additionally, it was another week of strong growth for BTN2Go, with the Spartans and Badgers finishing with the second most-watched game in BTN2Go history with 173,491 views. Last week’s Colorado at Michigan became the most-watched game in BTN2Go history with 206,000 views.
*Metered Markets: Baltimore, Chicago, Cleveland, Columbus, Dayton, Detroit, Indianapolis, Milwaukee, Minneapolis, New York, Philadelphia and Washington, D.C.