Northwestern pushes star LB Anthony Walker as 'The Franchise'

Northwestern pushes star LB Anthony Walker as 'The Franchise'

Northwestern All-American Anthony Walker is one of the nation’s elite linebackers, so most educated college football fans know all about him.

[ MORE: Like this post? Check out our full Gone Viral section! ]

For those unaware of him or letting him fly under the radar, Northwestern is making sure to keep one of its best defensive players ever on everyone’s mind.

It’s doing so in a very fun and creative way, too, promoting Walker as “The Franchise,” complete with a slick lunchbox, t-shirt and comic book.

Walker, who is on pretty much every watch list he’s eligible for, tallied 122 tackles, including 20.5 tackles for loss, last season.

This isn’t the first time Northwestern has come up with a creative marketing plan; in 2011, there was the “Persa Strong” promotion that included sending media members a pair of seven-pound dumbbells (Persa wore No. 7) to push the then-quarterback’s Heisman campaign.

Watch the team’s “The Franchise” video above, and see exactly what select media members are receiving as part of the promotion below.


BTN Plus on BTN2Go

BTN Plus on BTN2Go

all times ET
Friday Apr 27
4:00 PMRutgers at Michigan St.Watch
5:00 PMIowa at NorthwesternWatch
6:00 PMIllinois at IndianaWatch
6:00 PMRutgers at PurdueWatch
6:00 PMMinnesota at PurdueWatch
6:00 PMMaryland at Ohio St.Watch
6:00 PMMichigan at IndianaWatch
6:30 PMNorthwestern at Penn St.Watch

Watch hundreds of live non-televised Big Ten events via BTN Plus on BTN2Go.