BTN Communications, January 24, 2014

BTN is getting fancy this weekend as we join forces with the American Cancer Society in support of Coaches vs. Cancer Suits and Sneakers? Awareness Weekend. All weekend long, coaches from all over the country will wear sneakers with their suits during games to raise awareness of the fight against cancer. This year, we?re asking the students to join in.

BTN will televise four men?s basketball games this weekend including, Iowa at Northwestern, Wisconsin at Purdue, Illinois at Indiana and Minnesota at Nebraska. Sure, everyone at BTN is looking forward to seeing Chris Collins, Matt Painter, Tom Crean and Tim Miles sport Dunks or the new Jordans with their usual suits. But what we really want to see is Big Ten students at each of the four campuses in suits and sneakers supporting the cause and representing their university.

Take a look at how Coach Miles is encouraging Husker students to "suit up."

Need some motivation? The school with the most students wearing suits and sneakers to their respective games will receive a $10,000 donation to their school?s Relay for Life initiative. Each student wearing a suit will need to visit a specially designated check-in station at each arena before the second half of the game in order to be counted and compete for the $10,000 donation.

Where will a college student find a suit to wear for the event? Try searching through mom?s or dad?s closet or check out the local Salvation Army for some vintage digs. It will be a great opportunity to get a little fancy and show off your school spirit while raising awareness for a great cause.

Students looking for more information on participating in Coaches vs. Cancer Suits and Sneakers? Awareness Weekend can call 800-227-2345, or visit one of the following websites:

Big Ten Suits and Sneakers? Awareness Weekend Schedule (All times ET)

DATE

GAME

TIME

Saturday, January 25, 2014

Iowa at Northwestern

Noon

Saturday, January 25, 2014

Wisconsin at Purdue

5:00 PM

Sunday, January 26, 2014

Illinois at Indiana

3:00 PM

Sunday, January 26, 2014

Minnesota at Nebraska

6:00 PM