How much is your Big Ten football team worth? A lot!

How much is your Big Ten football team worth? A lot!

Andrew Weber-USA TODAY Sports

Andrew Weber-USA TODAY Sports

How much is your Big Ten football team worth? Thanks to a recent study by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus, we have an idea. Let’s state the obvious: every Big Ten program is worth a lot. But, Michigan ($688.5 million) and Ohio State ($674.8) lead the Big Ten and only trail Texas ($875) and Notre Dame ($811.5).

Editor’s note: In the first version of this story, we incorrectly used last year’s study and numbers. The error has been fixed.

[ MORE: View the total value of top college football teams ]

According to this Wall Street Journal story, Brewer calculated the intrinsic valuations for 115 of the teams in the top-tier Football Bowl Subdivision to reach his final figures. He also looked at each program’s revenues and expenses and made cash-flow adjustments, risk assessments and growth projections for each school.

[ MORE: Dienhart: Why each B1G team should feel good about 2014 ]

Here’s a look at Big Ten teams in top 50
No. 3 Michigan – $688.5M
No. 4 Ohio State – $674.8
No. 11 Iowa – $479.1
No. 12 Nebraska – $432.5
No. 13 Wisconsin – $406.4
No. 14 Penn State – $377.6
No. 29 Michigan State – $212.9
No. 36 Minnesota -$179.7
No. 40 Northwestern – $154.5
No. 46 Indiana – $125.8
No. 48 Purdue – $114

Not too many surprises here, right? The only two things that kind of jump out at me: 1. Iowa ahead of Nebraska, albeit by only one spot; 2. Michigan State, the Big Ten and Rose Bowl champ, coming in at No. 29.


Forbes also did a study, its in late December, and Texas topped that list, too. The Big Ten teams listed: Michigan (No. 5); Ohio State (No. 9); Nebraska (No. 10); Penn State (No. 15); Wisconsin (No. 16); Iowa and Michigan State (runners up).

About Brent Yarina senior editor Brent Yarina covers football and men’s basketball for He writes the popular uniform feature “Clothes Call,” which also focuses on the latest cosmetic changes across Big Ten arenas and stadiums. Read all of his work here. You can subscribe to Yarina’s RSS feed and follow him on Twitter @BTNBrentYarina.