Mini Mascot Mania! Fan up with BTN2Go

This past Saturday, the new BTN2Go ad campaign was unveiled, and we debuted a 30-second commercial during BTN’s Football Pregame Show. BTN2Go is the mobile extension of BTN that allows fans to watch the network live from anywhere on desktop, tablet or mobile device. Watch the ad in this post, plus see photos of the mini mascots.

Here’s the ad:

Mini Brutus and Mini Willie made their big-screen debut on Friday night’s edition of #BTNLive. Helmets in-hand, they were perched on the set, before Rick Pizzo, Brandon Williams and Jim Miller previewed the game of the weekend, Ohio State at Northwestern.

Mini Mascot Bump Shot

In an effort to promote the launch of the new campaign, I spent Friday afternoon showing the mini-mascots around BTN headquarters. They enjoyed running the show in the studio, control-room, front desk and kitchen. I documented their activity on Instagram for all to enjoy.

Excuse me guys please no paws/feet on the furniture. #BTNminiWillie #BTNminiHerbie #BTNminiHerky

A photo posted by Big Ten Network Staff (@bigtennetwork) on

Are you ready for football?BTN's new studio crew is! #BTNMiniSparty #BTNminiHerky #BTNminiGoldy #BTNminiNittanyLion

A photo posted by Big Ten Network Staff (@bigtennetwork) on

Be sure to download the BTN2Go app if you haven’t already done so. Actually, BTN2go will be downloaded for the 1 millionth time later this month and viewership is up more than 100% year-over-year. More information is available at BTN2Go.com.

Keep an eye out for the mini-mascots on BTN, around Chicago and on Big Ten campuses.

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2 Comments

Your Opinion?
Show Comments (2 Comments)
Greg Peraino on 12/22/2013 @ 1:43pm EST Said:

are these going to be for sale at all?

Pete on 3/10/2014 @ 3:43pm EST Said:

Please sell the BTN mini-mascot t-shirts via the reg. BTN site…..!
They are frikin hilarious….. Thanxz
GBR