Walk into the new Ohio State basketball facility, and you’ll think NBA superstar LeBron James has joined the Buckeyes. He hasn’t, and he won’t be involved with the team in any capacity. But the program did give him a locker, complete with a nameplate, in its new $19-million facility.
For what? It makes more sense than you might think. You see, James’ Nike line outfits the Buckeyes, and it has for the last handful of years.
According to Doug Lesmerises, the Buckeyes will display shoes, jerseys and warmups in the King’s locker when recruits visit campus.
Really, it’s all about wooing the recruits with cool things like this.
|About Brent Yarina||BTN.com senior editor Brent Yarina covers football and men’s basketball for BTN.com. He writes the popular uniform feature “Clothes Call,” which also focuses on the latest cosmetic changes across Big Ten arenas and stadiums. Read all of his work here. You can subscribe to Yarina’s RSS feed and follow him on Twitter @BTNBrentYarina.|