Study: Ohio State has Big Ten's 'best' football fans
Congratulations, Ohio State football fans! According to Emory Sports Marketing Analytics, the Buckeyes have the Big Ten’s “best” fans of the last 10 years.
[ Emory.edu: Ranking the ‘best’ football fans in the Big Ten ]
During the 10-year period, Emory’s study revealed, the Buckeyes generated 20 percent more revenue than No. 2 Penn State and No. 3 Michigan, in addition to averaging 2.5 more wins per season.
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How did this study come to its results? Here’s what the site says:
The study uses data from the past ten years and the rankings are based on Revenue Premium Brand Equity. For more information on the analysis/methodology, please click here.
1. Ohio State
2. Penn State
5. Michigan State