Congratulations, Ohio State football fans! According to Emory Sports Marketing Analytics, the Buckeyes have the Big Ten’s “best” fans of the last 10 years.
[ Emory.edu: Ranking the 'best' football fans in the Big Ten ]
During the 10-year period, Emory’s study revealed, the Buckeyes generated 20 percent more revenue than No. 2 Penn State and No. 3 Michigan, in addition to averaging 2.5 more wins per season.
[ RELATED: Best Case/Worst Case: B1G favorite Ohio State ]
How did this study come to its results? Here’s what the site says:
The study uses data from the past ten years and the rankings are based on Revenue Premium Brand Equity. For more information on the analysis/methodology, please click here.
1. Ohio State
2. Penn State
5. Michigan State