Video: Rich Rod plays sheriff in Arizona video

Every Big Ten and Pac-12 team has the same postseason destination in mind: Pasadena, home of the iconic Rose Bowl. Arizona and former Michigan head coach Rich Rodriguez make that abundantly clear in the team’s short YouTube video above. It’s called Hard Edge, and it puts Arizona’s coaching staff in its own Wild West movie.

Basically, the video is saying Rodriguez is on a quest for the Rose Bowl and that he’ll choose the right men for the job. The right men being the Arizona coaching staff.

Can’t say I’ve seen a more interesting (creative?) way to introduce a fan base to its coaching staff.

About Brent Yarina BTN.com web editor Brent Yarina covers football and men’s basketball for BTN.com. He writes the popular uniform feature “Clothes Call,” which also focuses on the latest cosmetic changes across Big Ten arenas and stadiums. Read all of his work here. You can subscribe to Yarina’s RSS feed and follow him on Twitter @BTNBrentYarina.

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