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B1G product lands on most influential athletes list - Big Ten Network
The Big Ten is home to one of sports' top 10 most influential pro athletes. That's the case, at least, according to the latest surveys from Nielsen and E-Poll Market Research that ranks the most influence among U.S. fans. For the curious parties, the study included each athlete's N-Score, Nielsen's measurement for a player's endorsement […]
Brent Yarina, BTN.com Senior Editor