Photo: See Ohio State's redesigned athletic logo

Ohio State

Ohio State

Often times, sports fans need a lot of time to adapt to any sudden uniform or logo changes their favorite teams make. We’re seeing proof of that with Monday’s release of Ohio State’s new athletic logo. See the new logo in this post.

[ RELATED: Ohio State to wear Nike Hyper Elite uniform at Michigan ]

Not a major difference, right? The only real change is that “OHIO STATE” is now written in all-black. As several people have cracked on social media, it almost looks like Ohio State took a Sharpie to its logo or hit the “paint bucket.”

According to, school officials said the logo change was all part of Ohio State’s mission to give the school a singular identity – something people would look at and immediately know it was Ohio State. Other school logos were redesigned as a part of the movement, as well.

That’s all well and good, but a quick search across social media sites shows that Ohio State backers – and people in general – aren’t exactly fans of the new logo. They’ll just have to get used to it. And they probably will in time.


Here are some tweets about the new logo:

And here’s a good tweet that shows the old design and new design side by side:

About Brent Yarina web editor Brent Yarina covers football and men’s basketball for He writes the popular uniform feature “Clothes Call,” which also focuses on the latest cosmetic changes across Big Ten arenas and stadiums. Read all of his work here. You can subscribe to Yarina’s RSS feed and follow him on Twitter @BTNBrentYarina.


Your Opinion?
Show Comments (11 Comments)
john on 2/4/2013 @ 8:04pm EDT Said:

Its fine but I agree w whoever said to just go w the block O

Heidi Hammond on 2/4/2013 @ 9:13pm EDT Said:

I like it:) The Ohio State University is solid, now the lettering in the logo is too.

OSURubydoo on 2/4/2013 @ 10:06pm EDT Said:

I like that the Block O is now more red than orange, but the words didn’t need to be filled in. It looks cartoonish.

Joseph Ho on 2/4/2013 @ 10:28pm EDT Said:

The new one is like an average cheeseburger if compare to the six dollar burger of the old one.

Osu alum on 2/5/2013 @ 12:05am EDT Said:

Just drop the “ohio state” altogether. It has always looked cartoonish. The block O shows who we are. Strong, eternal, united. Go bucks!

Loach on 2/5/2013 @ 12:20am EDT Said:

Block O!
I never did like this logo – it looks cheesy and cheap – old and new.

marc on 2/5/2013 @ 2:39am EDT Said:

Just like the nicknames “leaders ” and ‘legends’ this is horrible!! As a die hard buckeye fan, when I purchase Ohio State gear, I try to find something without the horrible logo and go with something with the block O. The block O is iconic and reminds me of the past, such as the block O on Wood’s cap!! Let’s go back to that and get rid of the cartoonish crap!! The block O of life really stands out and Buckeye nation is a way of life….fix it!!

Erik Russell on 2/5/2013 @ 9:45am EDT Said:

Two words come to mind: WHO CARES??? Looks fine to me; let’s play some ball now!! GO BUCKS!

dylan on 2/8/2013 @ 3:56pm EDT Said:

Sign the online petition to abandon the new logo!

David on 6/25/2013 @ 4:48pm EDT Said:

It looks like a bad tattoo. A tattoo that someone wants covered or redone. On the good side everyone’s talking about the horrible logo instead of Gordan Gee.

Jana on 9/15/2013 @ 11:29am EDT Said:

I would not have even noticed the difference if I hadn’t stumped on this blog.