Written by Brent Yarina, BTN.com
Ohio State
Often times, sports fans need a lot of time to adapt to any sudden uniform or logo changes their favorite teams make. We’re seeing proof of that with Monday’s release of Ohio State’s new athletic logo. See the new logo in this post.
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Not a major difference, right? The only real change is that “OHIO STATE” is now written in all-black. As several people have cracked on social media, it almost looks like Ohio State took a Sharpie to its logo or hit the “paint bucket.”
According to Cleveland.com, school officials said the logo change was all part of Ohio State’s mission to give the school a singular identity – something people would look at and immediately know it was Ohio State. Other school logos were redesigned as a part of the movement, as well.That’s all well and good, but a quick search across social media sites shows that Ohio State backers – and people in general – aren’t exactly fans of the new logo. They’ll just have to get used to it. And they probably will in time.
Here are some tweets about the new logo:
Ohio State's athletic logo was already lacking. Why not just go with the block O?—
Jeff Svoboda (@JeffSvoboda) February 04, 2013
Ohio State's new logo is their old logo colored in with a Sharpie. They paid someone millions to do this. Phenomenal.—
Jim Weber (@JimMWeber) February 04, 2013
This new Ohio State logo: bit.ly/WVu92e reminds me of this: bit.ly/WVu6U7—
Chris Vannini (@ChrisVannini) February 04, 2013
The new Ohio State athletic logo is terrible. Who thought that was a good idea?—
Colby MacMillan (@ColbyMac10) February 05, 2013
And here’s a good tweet that shows the old design and new design side by side:
I can totally understand why people are so angry about the new Ohio State logo. Such a radical redesign… http://t.co/dRnqHDx4—
Dustin Godsey (@dgodz) February 04, 2013
| About Brent Yarina | BTN.com web editor Brent Yarina covers football and men’s basketball for BTN.com. He writes the popular uniform feature “Clothes Call,” which also focuses on the latest cosmetic changes across Big Ten arenas and stadiums. Read all of his work here. You can subscribe to Yarina’s RSS feed and follow him on Twitter @BTNBrentYarina. |
Its fine but I agree w whoever said to just go w the block O
I like it:) The Ohio State University is solid, now the lettering in the logo is too.
I like that the Block O is now more red than orange, but the words didn’t need to be filled in. It looks cartoonish.
The new one is like an average cheeseburger if compare to the six dollar burger of the old one.
Just drop the “ohio state” altogether. It has always looked cartoonish. The block O shows who we are. Strong, eternal, united. Go bucks!
Block O!
I never did like this logo – it looks cheesy and cheap – old and new.
Just like the nicknames “leaders ” and ‘legends’ this is horrible!! As a die hard buckeye fan, when I purchase Ohio State gear, I try to find something without the horrible logo and go with something with the block O. The block O is iconic and reminds me of the past, such as the block O on Wood’s cap!! Let’s go back to that and get rid of the cartoonish crap!! The block O of life really stands out and Buckeye nation is a way of life….fix it!!
Two words come to mind: WHO CARES??? Looks fine to me; let’s play some ball now!! GO BUCKS!
Sign the online petition to abandon the new logo! http://www.ipetitions.com/petition/abandon-osu-redesign/signatures