Minnesota-Indiana game sets BTN ratings record

CHICAGO – Saturday’s matchup of No. 5 Indiana vs. No. 10 Minnesota was the highest-rated regular-season basketball game in BTN history, according to Nielsen metered market data. The game earned a program average household rating of 2.08 across the network’s eight metered markets.* The game also was the top-rated cable program Saturday in both Indianapolis and Minneapolis, according to Nielsen.

[ RELATED: Watch all the highlights from Indiana's win over Minnesota ]

“BTN has grown its ratings every year for the past five years, with more ranked teams playing on BTN this year than ever before,” said BTN President Mark Silverman. “With more than 50 million subscribers across the country, we’re expecting the ratings growth to continue into the future.”

Through the first 10 weeks of the season, BTN has aired 38 games featuring teams ranked in the USA Today Coaches Poll, including 25 with teams ranked in the top 10 and 16 ranked in the top 5. In all, BTN will air more than 105 men’s basketball games this season.

*Source: Nielsen Arianna Overnights. Metered Markets: Chicago, Cleveland, Columbus, Dayton, Detroit, Indianapolis, Milwaukee, and Minneapolis

About BTN: A joint venture between the Big Ten Conference and Fox Networks, BTN is the first internationally distributed network dedicated to covering one of the premier collegiate conferences in the country. With more than 800 events, all in HD, the 24/7 network is the ultimate destination for Big Ten fans and alumni across the country, allowing them to see their favorite teams, regardless of where they live. Events include football, men’s and women’s basketball games; dozens of Big Ten Championship events; studio shows; coaches’ shows; and classic games. The network televises and streams more Olympic sporting events and women’s sports than has ever been aired on any other network. Original programming highlights activities and accomplishments of some of the nation’s finest universities. The groundbreaking Student U initiative provides real-world experience for students interested in careers in sports television. The network is available to more than 80 million homes across the United States and Canada, and currently has agreements with more than 300 affiliates, including AT&T U-Verse, Atlantic Broadband, Cablevision, Charter, Comcast, Cox, DirecTV, DISH Network, Insight, Mediacom, Rogers Cable (Canada), Shaw Cable and Shaw Direct (Canada), Time Warner Cable and Verizon FiOS. For updated information, go to www.BTN.com.

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HoosierFan on 1/14/2013 @ 6:52pm EDT Said:

Seriously, B1G network needs to understand the fan base that is IU basketball. They (we) are nuts and are all over the country. We BEG for programming on anything related to IUBB. It is very similar to OSU and football. You should be creating A LOT more programs dedicated to IUBB, people will watch. I bet you got a spike from the Journey with the tiny segment on Oladipo. I know you are trying to be equitable with the coverage, but in the end we all know it is about $$$$$. You should do a much better job of developing programs for this audience.

Orleans on 1/14/2013 @ 9:12pm EDT Said:

IU basketball, swimming, and soccer = give us that content because we will eat it up. I hope Jim Delaney saw the turnout IU fans had at the soccer national championship in Hoover AL. Talk about representing a conference well.

bob dodd on 1/15/2013 @ 3:11pm EDT Said:

I have to agree with Hoosier fan, all during football season I see nothing but, Ohio, Michigan, Wisconsin, over and over again. I understand why you don’t show Indiana football, but come on, when basketball comes around, a fair turn around should reflect more Indiana coverage.