'The Gus Effect' in full effect in new FOX football promo

College football is coming to FOX on Saturday, Sept. 1, and you know what that means: Gus Johnson, Charles Davis and Erin Andrews are ready to bring you all the action. The network debuted a new commercial Saturday night that plays on Johnson’s knack for calling great games and for making games better. The promo features two friends on a couch flipping the channel back and forth between a boring football game and an exciting Johnson-called game, and when it goes to Johnson’s, one of the friends explains: “It’s the Gus Effect, it makes everything more exciting.” Watch the full ad here.

Johnson, Davis and Andrews will call the 2012 Big Ten Football Championship Game on Saturday, Dec. 1, 2012, live from Lucas Oil Stadium in Indianapolis.

And if you’re interested, here’s the behind-the-scenes video of the commercial:

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