BTN to Launch BTN2Go in Time for Football Season
Media Contacts & Materials
Elizabeth Conlisk, VP/Communications & Mike Vest, Media Relations Manager: firstname.lastname@example.org
CHICAGO – BTN2Go, a live 24/7 multi-platform extension of BTN, is scheduled to kick off at the start of the 2011 college football season, BTN President Mark Silverman announced Thursday.
BTN2Go features a live feed of all BTN linear network programming, including more than 40 football games, over 100 men’s basketball games and hundreds of other live events, as well as Extra Football Game Channels, on-demand programming and archived content.
BTN2Go will be offered exclusively through BTN’s participating cable, satellite and telco distribution partners as an authenticated digital service to subscribers who already receive BTN as part of their video subscription.
Once their provider agrees to carry the service, fans will be able to access BTN2Go on three platforms: the Internet; iPad and iPhone. Specific launch dates for each platform will be forthcoming.
“We’re tremendously excited to launch BTN2Go because, as mobile technology has advanced, this is something fans are asking for,” Silverman said. “Big Ten fans are frequently on the go, and would like to watch BTN while away from home. BTN2Go gives fans that option at no additional cost to them.”
“BTN2Go will deliver an innovative new experience to passionate Big Ten fans, reinforcing the conference’s and network’s desire to improve access to and exposure for all Big Ten sports,” said Michael Calderon, vice president, digital and interactive media.
BTN2Go viewers also will have on-demand access to BTN’s deep video archive, including all current season games. Original series such as The Journey, Big Ten Icons, Big Ten’s Best and The Big Ten’s Greatest Games, as well as game highlights and coaches’ shows, will be available.
About BTN: A joint venture between the Big Ten Conference and Fox Networks, BTN is the first internationally distributed network dedicated to covering one of the premier collegiate conferences in the country. With more than 800 events, all in HD, the 24/7 network is the ultimate destination for Big Ten fans and alumni across the country, allowing them to see their favorite teams, regardless of where they live. Events include football, men’s and women’s basketball games; dozens of Big Ten Championship events; studio shows; coaches’ shows; and classic games. The network televises and streams more Olympic sporting events and women’s sports than has ever been aired on any other network. Original programming highlights activities and accomplishments of some of the nation’s finest universities. The groundbreaking Student U initiative provides real-world experience for students interested in careers in sports television. The network is available to more than 80 million homes across the United States and Canada, and currently has agreements with more than 300 affiliates, including AT&T U-Verse, Atlantic Broadband, Cablevision, Charter, Comcast, Cox, DirecTV, DISH Network, Insight, Mediacom, Rogers Cable (Canada), Shaw Cable and Shaw Direct (Canada), Time Warner Cable and Verizon FiOS. For updated information on BTN, go to http://www.BTN.com.